Challenge

Low repeat business and inefficient manual follow-ups. Customers not engaging with offers, and slow support response times. No unified channel for marketing or customer service.

Scope

Automate marketing campaigns and customer support using WhatsApp bots and broadcasts. Segment audiences for targeted messaging and enable seamless two-way communication.

Process

Mapped customer journey and identified key touchpoints for automation. Designed WhatsApp bot flows for FAQs, offers, and support. Set up campaign segmentation and automated broadcasts. Integrated with CRM for lead capture and follow-up.

Tools Used

WhatsApp Business API, HubSpot, custom chatbot builder, Google Sheets

Deliverables

Automated WhatsApp chatbot, segmented broadcast campaigns, CRM-integrated lead capture, analytics dashboard for campaign tracking.

Impact

• 7x increase in customer engagement
• 30% repeat purchase rate from broadcast campaigns
• ₹1.4 crore sales in a single month